Ellen’s clients reap the rewards of her highly specialized representation for home sellers.

REALTOR: By Choice or by Chance
The best representation in real estate today is from highly specialized practitioners. Just like law and medicine, specialized training offers a strong advantage. A common pitfall for consumers is to get information from just any agent and to base their property’s value on other properties without full knowledge of the similarities and the differences. More

PRICE/VALUE: Fact or Fiction
Ellen precision prices your property. Price is just one part of the equation to earn the maximum dollars for the seller. The highest list price does not always mean the highest sale price and the highest sale price is not necessarily the highest net dollars to you on closing. Ellen is expertly trained in seller representation. More

END RESULT: Peace of Mind
A consumer’s choice of agent means closing a transaction or not, and will potentially make you, or cost you, thousands of dollars in your transaction. Ellen brings peace of mind by first addressing these common consumer questions: Is it smart to make a move? Should I wait to see where prices are going? The media has conflicting reports and agents give different answers to the same questions. Who can we trust for the right information? Request a call or a personal planner.

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REALTOR: By Choice or by Chance (cont’d.)
If the seller made improvements to the property were they done by a licensed contractor? If the seller acted as the contractor, did they hire licensed sub-contractors? If you are going to get information why not make sure it’s accurate. Call or email Ellen for complimentary facts about any listed property.

Some home sellers start out thinking they want to hire an agent who will personally sell their home. There are many agents who would gladly represent you and the buyer as a dual agent and earn the whole brokerage fee. Ellen practices sole representation. If she were to personally sell your home it would be with the buyer’s knowledge that she was acting as a seller’s agent only. Most buyers want independent representation—some call the listing agent and find themselves in a dual agency situation without understanding the ramifications to them.

As a sole representative of the seller, Ellen deploys the full resources of Coldwell Banker Bain and its enormous market research.

Ellen brings her name recognition as your listing agent to attract and mobilize all of the other agents from all companies to show and sell your home. She targets her network of the top twenty percent of agents who are transacting eighty percent of the business.
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PRICE/VALUE: Fact or Fiction (cont’d.)
She builds in contractual safeguards and escape clauses to avoid tying up your property with marginal buyers. Ellen often picks up the slack for the selling agent to enforce strict adherence to contract deadlines. Monitoring every detail of today’s complex sale makes or breaks the closing and increases or decreases the seller’s net dollars.

Avoid underselling, under-pricing or under negotiating. Partial information and misinterpretation of market data can be very costly. Fair market value is determined through due diligence and expert interpretation of ALL the facts. Agents can easily make mistakes and skew facts to support their opinions.

Some so called ‘comparable sales’ may not be an accurate source of comparable value. Ellen’s rigorous due diligence exposes the facts beneath the surface such as: significant seller concessions made to the buyer, major property defects corrected or accepted as is, valuable included items and other issues (not of public record) that affect value.

A discount broker can give the appearance of a savings or a gain and be very costly to their clients through poor representation. When the end financial result is important, carefully scrutinize an agent’s qualifications and reputation.
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